DivvyUp is a payments tool for financial advice firms, built to solve one specific problem: the weekly job of splitting adviser pay. Designed and built in-house by Ugly Duck Design, from the backend logic to the brand identity. The name comes from divvying up money, and the logo depicts this visually - letters constructed from separate green and black segments, each one a share being split off. That segmented language runs through the whole product, in the charts, tables and icons. Available on desktop and mobile, in light and dark mode.
The numbers speak for themselves: A 96% reduction in weekly admin time